Move your business 10x faster

Your AI-powered trusted advisor, guiding you from idea to scale with a clear structure and industry specific expertise. It builds a deep understanding of your business so you can explore any question.

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★★★★★

43 entrepreneurs already trust Spark

An expert mentor. Always there. Always insightful.

Expert feedback on every part of your business Expert feedback on your business
Never stare at a blank page, expert AI suggestions wherever you need them AI suggestions wherever you need
Ask those out of the box questions to your expert AI coach anytime, anywhere. Ask your AI coach anytime, anywhere
★★★★★

"SPARK transformed how I approach business planning. The AI guidance felt like having an experienced co-founder by my side, helping me avoid costly mistakes and move 10x faster than I could alone."

SM
Sarah Mitchell
Founder & CEO
Total Entrepreneurs
43+
Steps Completed
360+
Avg. Rating
4.8/5

Follow a proven framework to maximize success

Navigate a structured journey designed by startup experts. Complex business planning broken into clear, actionable steps—nothing critical falls through the cracks.

Business Journey Dashboard

Get expert feedback trained on winning strategies

Receive instant, precise guidance on every decision. Our AI coach analyzes your inputs and delivers actionable feedback based on proven methodologies and real-world success patterns.

AI Coach Feedback

Move fast with AI-powered content generation

Never start from scratch. AI generates comprehensive content for every section—market analysis, financial projections, strategy—giving you a solid foundation to refine and build upon.

AI Content Generation

Keep accountability across all your ventures

Manage multiple business ideas simultaneously. See your contribution activity, monitor momentum, and stay accountable with visual progress tracking that keeps you motivated and on track.

My Ventures Dashboard - Track All Your Ventures

Ask anything and get expert answers instantly

Access your AI advisor 24/7. Strategic pivots, tactical challenges, creative brainstorms—instant, intelligent responses tailored to your unique business context.

AI Business Chat

Let's go! It's free.

Join the Spark entrepreneurs moving fast with structure.

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Product Features

Everything you need to build a successful business

AI-Powered Market Research

Stop spending weeks on competitor analysis. Our AI analyzes your market, identifies key competitors, studies their products and pricing, looks at customer feedback, and uncovers trends in real-time—giving you insights that would take consultants months to deliver.

AI Market Research

AI-Generated Go-To-Market Strategy

Get GTM channels, value propositions, and messaging tailored specifically to your business. Our AI crafts strategy suggestions based on what's actually working in your industry right now.

AI Go-To-Market Strategy

AI-Powered Financial Planning

Identify typical costs, build realistic revenue projections, get expert feedback on feasibility, and frame a business model that actually works for your industry. No spreadsheet expertise required.

Financial Planning Tool

Custom AI Chats

The feedback didn't cover a unique question you have? Chat to your AI coach anytime to get guidance on your specific challenges. Whether it's pricing strategy, customer acquisition, or unicorn-themed branding — Ask the questions and get expert answers tailored to your venture.

Custom AI Chats

AI-Generated Pitch Decks

Create investor-ready pitch decks automatically when your venture data is ready. Professional, compelling narratives in secondes, not weeks.

AI-Generated Pitch Deck

Simple, Transparent Pricing

Build your business for the price of 1 coffee per week

Get started free

Free

Let's go!

Free
Get Started
Key Features
  • Fast Thinking Model
  • 5 AI generations per day
  • 2 journey steps per day
  • 1 business venture
  • Basic email support

Plus

Best value for entrepreneurs

£19/month
Choose Plan
Key Features
  • Fast Thinking Model
  • 600 AI generations per month, no daily limits
  • 250 journey steps per month
  • 10 business ventures
  • Presentation generation included
  • Priority email support

Pro

For serial entrepreneurs

£99/month
Choose Plan
Key Features
  • Deep Thinking (Now with Gemini 3 Pro)
  • Fast Thinking Model
  • 900 AI generations per month
  • Unlimited steps & ventures
  • Presentation generation included
  • Priority email support

What Spark Entrepreneurs Are Saying

Real stories from founders building with SPARK

★★★★★

"The AI market research saved me weeks of work. SPARK guided me through every step with confidence."

SC
Sarah Chen
E-commerce Founder
★★★★★

"As a side-hustler, I needed something flexible. SPARK fits perfectly into my schedule and keeps me on track."

MJ
Marcus Johnson
SaaS Builder
★★★★★

"After 15 years in corporate, I wanted to start my own thing. SPARK made it affordable and achievable."

JM
Jennifer Martinez
Career Changer
Stacey van den Aardweg, SPARK Founder
Stacey van den Aardweg
Connect on LinkedIn

Meet the Founder

Stacey founded SPARK because too many brilliant ideas never start.

As a former Amazon executive (Amazon FBA UK and Amazon Pay board), Stacey has built and scaled multi-billion-dollar businesses. She understands how to create systems that scale, work backwards from customers to build products people need, and shape go-to-market strategies that deliver results.

After years of advising founders at every stage—from scrappy startups to scale-ups expanding internationally—she saw a pattern: brilliant founders with powerful ideas would stall. Not because they lacked ability, but because the system wasn't built for them.

SPARK was born from a simple frustration: Why is starting a business still so exclusive, overwhelming, and disconnected from real life?

SPARK is for the builders who don't fit the accelerator mold. For women, side-hustlers, and career-pivoters balancing big dreams with real-world commitments. For the next generation of founders who will shape bold, purpose-driven businesses from WhatsApp groups and TikTok feeds, not from business schools.

Frequently Asked Questions

Everything you need to know about SPARK

SPARK is an AI-powered business-building platform that guides you to start, grow, or pivot a business. Unlike generic AI tools or expensive consultants, SPARK provides personalized guidance, real business outputs (business plan, pitch deck, GTM strategy, financial model), and expert feedback that is based on a detailed deep understanding of your business and proven methodologies (the same as the ones the top business advisors are trained on).

Your AI co-founder provides market research by analyzing competitors and trends, generates GTM strategies with channels and messaging tailored to your business, identifies typical costs and suggests business models, gives expert feedback trained on successful startup frameworks, and is available 24/7 through chat for instant answers and guidance.

You can generate the business assets you need based on the detailed model of your business. This includes a comprehensive business plan, investor-ready pitch deck, go-to-market strategy with channels and tactics, financial model with projections and pricing strategy, competitive analysis and market insights, and customer persona research. Need a different document? Ask you AI coach in chat anytime, it's instant.

Most successful founders complete their model of the business within 2-3 weeks by dedicating 30 minutes daily. SPARK is designed to fit around your life—work at your own pace, whether you have 15 minutes or 2 hours. You can pause and resume anytime, and your progress is always saved.

No problem! SPARK includes an AI business idea generator that analyzes your skills, interests, and background to generate personalized business ideas specifically for you. Our AI coach will help you explore different concepts and validate which one has the most potential.

We offer three plans: Free (limited daily AI generations and steps, 1 venture), Pro Plan (higher monthly limits, multiple ventures, priority support, presentation generation), and Corporate/Serial Entrepreneur (highest limits, unlimited ventures, dedicated support). Annual plans save 15%.

Yes! Depending on your plan, you can work on multiple business ventures simultaneously. The Free plan supports 1 venture, while paid plans allow multiple ventures so you can test different ideas or pivot without losing your previous work.

SPARK guides you through two main phases: Phase 1 (SPARK & SHAPE) covers customer problem & idea validation, target persona research, MVP & testable offer, and competitive landscape & USP. Phase 2 (LAUNCH & LEARN) includes pricing strategy & monetization, go-to-market strategy, and vision, mission & goals. Each step builds on the previous one. Once complete, you have a deep model of your business and you can start to iterate, generate business documents, or ask specific questions on growth or optimisation or out-of-the-box (e.g. "my cousin just graduated and I want to create a role for them, where should I look?"). Your trusted discrete advisor is always there to help.

Yes, we offer a 30-day money-back guarantee. If SPARK isn't the right fit for you within the first 30 days of your paid subscription, contact us for a full refund. We want you to be confident in your investment.

We love ChatGPT and Claude and the others. SPARK is not a chat product. It helps you build a detailed model of your business with the structured help of AI that you can then use for specific, precise, expert-trained answers and documents. It offers a structured business-building journey with specific steps, deliverables, and accountability. You get real business outputs (not just conversations), frameworks designed specifically for entrepreneurs, progress tracking and completion metrics, and guidance that builds on your previous answers to create a cohesive business plan. Try our free plan, you will get it immediately.

Absolutely! You can export anything you want from your model of the business and it's completely yours. You own your work and can use it however you need (investors, bank loans, partnerships, etc.).

Yes! All users get email support. Pro Plan subscribers receive priority email support with faster response times, while Corporate plan members get a dedicated account manager for personalized assistance.

Yes! We offer a free plan with daily limits on AI generations and journey steps. This lets you experience SPARK's guided journey and see if it's right for you before committing to a paid plan. You can upgrade anytime as your needs grow.

SPARK doesn't stop at launch! You'll have access to ongoing guidance for scaling decisions, progress tracking tools to monitor your growth, simulation features to test different growth strategies, and the ability to refine and update your business plan as your venture evolves. Your AI co-founder stays with you through every stage.

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